I'm a Buenos Aires based copywriter working with brands that take their identity seriously. I write across the full brand stack: landing pages, campaigns, packaging, email, crisis communications, with the same strategic thinking at every level. The work in this portfolio is speculative. The approach is not.
A digital wallet for freelancers and digital nomads. Full funnel build: acquisition, onboarding, conversion. The brief was to make international payments feel as simple as the product actually is.
Secure investigative infrastructure for journalists, researchers, and institutional review teams. Landing page and crisis communications package. Two completely different registers, one coherent institutional voice.
A single origin coffee subscription built around the morning ritual. Brand identity, landing page, packaging copy, voice guide, and welcome email. The brief was warmth without sentimentality and precision without coldness.